• Website entries

    • On the official visitor website
    • Over 60,000 unique monthly visits
    • Pay monthly or annually

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  • Box adverts

    • Pay-per-click advertising
    • Exposure across visitor websites
    • From only 10p per credit

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  • Holiday Guide

    • Official county visitor guide
    • Distributed across the country
    • A high demand publication!

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  • Days Out Guide

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Thursday, 10 29th

Last updateMon, 02 Apr 2012 9am

  • The big picture

    The Northumberland brand offers experiences and the freedom to discover the independent spirit of Northumberland.

  • Brand expression

    Our communication delivers our offer to visitors in a way which is challenging. We don’t want to give too much away, and have a desire to protect what is special to Northumberland and our people.

  • How we sound

    How we sound How we sound is very important to us and to our brand. We want to express what is true to us, in a proud, friendly and welcoming voice. It is important we relate to our audience and that they are able to relate to us.

By Plimun Web Design

The Northumberland Brand

The big picture

The Northumberland brand offers experiences and the freedom to discover the independent spirit of Northumberland.

The strength and character of Northumberland is expressed by giving the people, landscapes and products a voice: strong, clear and proud. It is this voice which articulates and celebrates what is distinctive and special about the county.



 offerWhat does Northumberland have to offer?

  •  A place to bring your senses to life
  •  A place to slow down and find time
  •  A place to fall in love with
  •  A chance to meet character and independence
  •  A connection to the past
  •  The textures and colours of nature and rural life
  •  A place to feel the elements
  •  A place to feel the rush of adrenalin
  •  The chance to challenge yourself
  •  A place to inspire change
  •  Where an independent spirit comes to life



Brand expression

Challenging statements

These statements express our character in our own voice and in our own way. They are contrasts which naturally occur in our landscapes and the character of our people.


  •  We want you to come... But not too many of you
  •  Discover the food... But don’t try to copy the recipe
  •  Meet the butcher... But don’t tell him how to carve
  •  Catch the freshest fish... But leave some for the rest of us
  •  Find the perfect hideaway... But don’t forget to see the sights
  •  Uncover a local gem... But don’t shout it from the roof tops


Statements of fact

These statements are attached to physical products of Northumberland. They express our pride in our produce, services or facilities and would normally appear alongside our logo.



How we sound


People say it takes time to get to know us, it’s true. We’re very proud of our county and we want to protect it. Our messages are honest, strong and clear, written and spoken in our own way.


You’re always welcome. Our messages communicate to people in an open, friendly way, whether we’re talking to friends, family or new acquaintances.


Don’t expect us to change, but expect us to share. We communicate the little things, the quirks and the juxtapositions. Our local knowledge and wisdom lead and make us different.


We’re playful and friendly, and always have time for a chat, or to share a joke. We use personal pronouns: I, we, you, rather than third person. Our messages are sometimes cheeky, but always truthful and down to earth.



Over to you!


Now you know about Northumberland’s Brand why not have a good look at the jewels in the crown? Northumberland’s 8 market towns – Amble, Alnwick, Berwick upon Tweed, Haltwhistle, Hexham, Morpeth, Seahouses and Wooler all have their own identity within the Northumberland Brand. If you want to get straight down to business you can bypass these and click on the ‘how do I use it’ guide.


About us

nt-logo-footerNorthumberland Tourism is the county's Destination Management Organisation. We have a clear plan, focus and aspiration to develop, invest in and profile Northumberland’s ‘Independent Spirit’ as the customer-facing brand for promoting tourism in the county.
Find out more

Contact us

  • Add: Suite 27
    Wansbeck Business Centre, Ashington
    Northumberland. NE63 8QZ
  • Tel: 01670 794 520
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